A SHOW-STOPPING range that keeps customers coming back!
First Editions® targets a broad audience: people who proudly talk about their garden and love spending time in it to relax and unwind. Various shrubs from First Editions® form the structural basis of any garden, suitable for various application and styles; from year-round to seasonal, from tall to low, as hedges or ground covers, floriferous or attractive foliage to coloured branches or berries. Utilizing a variety of shrubs fosters a balanced ecosystem, offering shelter and food for diverse animal species.
Discover the range of shrubs, offering eye-catching on-trend solutions for any outdoor space. Each variety is rigorously tested to ensure reliable results with minimal maintenance. The show-stopping collection will bring back customers time and time again.
RECOGNIZABLE PURPLE AND ORANGE
The striking purple pots and vibrant orange labels immediately catch the eye, making First Editions® a focal point. The brand identity with garden silhouettes exudes class, joy, and satisfaction that consumers want to identify with. The consumer experience is enhanced by appropriate POS materials such as pallet sleeves, table banners, displays, and posters. All materials are available in different languages and together stimulate the purchase button.



THE SUCCESS STORY OF YOUR SHOPPING FLOOR
The shopping floor is full of plant options in various sizes and price points leaving the consumer leery and hesitant to make a selection. A brand ensures trust, confidence, and recognition in purchase. A brand is a success story when it includes meaningful innovations profitable for consumers, planet, and society.

SURPRISING EVERY SEASON
The continuously growing collection – ranging from Eclipse® Bigleaf Hydrangea (award winner), Amber Jubilee™ Ninebark to Tiger Eyes® Cutleaf Staghorn Sumac and Queen Bee Vitex – offers opportunities to offer the brand year-round. Every season, consumers are surprised again with visually appealing shrubs on the shop floor.

Why First Editions®?
With First Editions® your shoppers can make their outdoor lifestyle the envy of the neighbourhood.
Rigorous trials are conducted before a new plant is introduced to the market, ensuring complete confidence in the shrubs exclusive to First Editions®
Unique varieties are continuously introduced to meet market needs and current trends.
First Editions® is the perfect range to complement your customer’s outdoor lifestyle aspirations.
In short: You’re not just selling shrubs, you’re offering unique, eye-catching shrubs from First Editions®, for Good Gardens Great Life™.