For retailers
The success story of your shopping floor
The shopping floor is full of plant options in various sizes and price points leaving the consumer leery and hesitant to make a selection. A brand ensures trust, confidence and recognition in purchase. A brand is a success story when it includes meaningful innovations profitable for consumers, planet and society.
Brings back customers time and time again
First Editions® targets a broad audience: people who proudly talk about their garden and love spending time in it to relax and unwind. Various shrubs from First Editions® form the structural basis of any garden, suitable for various application and styles; from year-round to seasonal, from tall to low, as hedges or ground covers, floriferous or attractive foliage to coloured branches or berries. Utilizing a variety of shrubs fosters a balanced ecosystem, offering shelter and food for diverse animal species.
Discover the range of shrubs, offering eye-catching on-trend solutions for any outdoor space. Each variety is rigorously tested to ensure reliable results with minimal maintenance. The show-stopping collection will bring back customers time and time again.
Recognisable purple and orange
The striking purple pots and vibrant orange labels immediately catch the eye, making First Editions® a focal point. The brand identity with garden silhouettes exudes class, joy, and satisfaction that consumers want to identify with. The consumer experience is enhanced by appropriate POS materials such as pallet sleeves, table banners, displays, and posters. All materials are available in different languages and together stimulate the purchase button.
Why First Editions®?
Diverse selection
With First Editions® your shoppers can make their outdoor lifestyle the envy of the neighbourhood.
Improve soil health
Rigorous trials are conducted before a new plant is introduced to the market, ensuring complete confidence in the shrubs exclusive to First Editions®.
Low maintenance
Unique varieties are continuously introduced to meet market needs and current trends.
Low maintenance
First Editions® is the perfect range to complement your customer's outdoor lifestyle aspirations.
In short: You’re not just selling shrubs, you're offering exclusive, eye-catching shrubs from First Editions®, for Good Gardens Great Life™.
Surprising every season
The continuously growing collection - ranging from Eclipse® Bigleaf Hydrangea (award winner), Amber Jubilee™ Ninebark to Tiger Eyes® Cutleaf Staghorn Sumac and Queen Bee Vitex - offers opportunities to offer the brand year-round. Every season, consumers are surprised again with visually appealing shrubs on the shop floor.
What are you waiting for? Complete your assortment with First Editions®.
Interested? Contact one of the First Editions® licensees directly or inquire with your trading.
Arie Bouman Tuinplanten, NETHERLANDS | Hortival Diffusion, FRANCE | Hoogenraad Handelskwekerijen B.V., NETHERLANDS | Kordes Jungpflanzen Handels-GmbH, GERMANY | Pépinières Desmartis, FRANCE | Pépinières Renault, FRANCE | Plantpol Zaborze, POLAND | Puutarha Tahvoset Ltd. (Oy), FINLAND | Splendor Plant, SWEDEN | Steinegger Baumschulen, GERMANY | Van Son & Koot B.V., NETHERLANDS | Willy de Nolf, BELGIUM | Zu Jeddeloh Pflanzenhandels-GmbH, GERMANY.
